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What is ROI:

ROI stands for Return On Investement. This is a very important statistic for comparing different tipsters but should be understood and displayed correctly to be worthy of any consideration.

The ROI is the profit or loss made as a percentage of the amount risked.

For example.

If we back a horse with £1.00 at odds of 3.00 then we have risked £1.00 with a potential profit of £2.00. Therefore if we win our ROI is 200%  (Profit divided by risk)

When laying the equation is slightly different

If we lay a horse with £1 at odds of 3.00 then we are actually risking £2 with a potential profit of £1.00. Therefore if we win our ROI is 50% (Profit divided by risk)

When comparing tipsters, especially laying tipsters it's always important to make sure they are giving you the full risk involved when giving you their profit figures. A service that makes a profit of 100 points with a full risk of 1000 points (ROI = 10%) is better than a service that makes a 100 point profit but risks 100000 in the process (ROI = 0.1%).